4 Benefits of Corporate Training Videos for Staff Development

Jul 17, 2017 | HR & Staff Development

Corporate training videos have fast become a popular way for organisations to deliver cost-effective training.

Advances in portable technology and online infrastructure have allowed for greater accessibility to online training. As a result, the utilisation of video where organisations can easily connect and engage with dispersed staff, wherever the location.

Video doesn’t just provide that additional layer of instruction, it’s also changing the way we learn and develop in the workplace.

Whether it’s a group training session, or individual self-paced learning, video provides a richer, deeper experience for not just participants, but for those who deliver the training, and a range of benefits to the organisation as a whole.

Here are 4 reasons to use corporate training videos in your workplace:

1. Staff Engagement

Compared to text based communication, video does a much better job at engaging with employees. In fact, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text – Insivia

When you consider how your employees are used to consuming information thorough video outside of work, whether via Youtube, Facebook, Netflix, or Skype, it makes sense that they would be more receptive to communications through that same medium for work.

Having staff engaged, retaining essential information and enjoying their training and development is good for business performance, employee motivation, staff morale and job satisfaction.

2. Reduced Cost of Training

Corporate training videos can be easily uploaded to your organisaton’s intranet, online training platform or learning management system, which allows staff to access the training wherever they are at a time that suits (provided there is internet access in most cases).

This can greatly reduce travel costs associated with face-to-face training, particularly if employees are dispersed across various locations, and long distances.

The efficient and economical nature of video also allows for employees spend less time off the shop floor, or out of production.

Not having to rely on a facilitator means an individual can complete their training during more convenient work hours (eg. during quieter times), where other areas of the business are not impacted.

Corporate Training Videos

3. Scenarios

Corporate training videos with scenarios are engaging, and a great tool to demonstrate a specific behaviour or interaction, and the likely outcome of a particular behaviour or interaction in the workplace.

Providing the scenarios are well acted of course, and relatable to your work environment, the audience can mentally put themselves within that situation, and think about how they would of coped or reacted.

For group training, this is particularly effective, as it can generate great discussion, thoughts and ideas between staff. “What could have John have done better in this instance?”

Here is a sample below of a scenario from a corporate training video on communication skills:

4. Consistency of Message

Another big benefit of video as a vehicle for training and upskilling staff, is that the message is consistent. Each employee receives the same message, in the same tone, delivered the same, in the aim that all employees are on the same page as a result.

Of course not everyone will interpret a message the same way, but at least keeping the message being sent consistent will help eradicate mixed signals.

This is particularly important if you’re trying to implement certain policies or drive standards within the organisation, or eradicate a particular type of negative behaviour.